Why Is the Contact Page the Most Overlooked Page on Your Website?
How to Give it the Attention It Deserves
Why is the simplest page on your website the most neglected? Is it because you don’t want to come across as too aggressive and salesy? Or, do you feel your site visitors will become irritated because you ask them to fill out a form? Maybe you think leaving your email and a few empty boxes for them to fill out is enough.
There’s no need to feel squeamish about asking visitors to complete a contact form. Times have changed. People expect to give up some information to receive more information. And your Contact/Contact Me/Contact Us page is a perfect opportunity to connect with a future customer. If you haven’t given careful attention to your website’s Contact page, you could be missing out.
- Find out why this simple, yet powerful page is so important for your business.
- An expert webmaster shares five must-haves for a successful Contact page.
- And take advantage of four easy to implement tips for your Contact page design.
Why is the Contact page so important?
5 Reasons Why Your Contact Page Is Important
- Leads. Chances are if someone has arrived at your contact page, they’re interested. A contact form is a perfect way to collect their information and ask to add them to your email list. It allows you to follow up on prospects and build relationships with your customers.
- Connection. People contact you because they want to make some kind of connection with you. They may have questions, suggestions, a complaint, or just want to say thank you. The information collected allows you to respond to their specific needs.
- Transparency and brand trust. Your contact page shows site visitors that you aren’t hiding anything. You are a legitimate business with trusted and verifiable credentials. Customers care about what affects them directly. The contact page is an opportunity to show them that you are open and approachable.
- It collects important data for your business growth. On the Contact page, you can collect any information you need. Analyzing data allows you to improve your site, services, or products. Depending on the type of business, some contact pages gather detailed information. They may collect a phone number, an address, and even ask the best time to give you a call Be careful not to ask for too much. Doing so can be off-putting.
- Convenience. You want to make it as easy as possible for someone to contact you. Not only for prospective clients but also for investors and advertisers. If someone can’t find how to reach out to you quickly and easily, they’ll move on to one of your competitors.
What are the 5 most important elements of a good Contact page?
The expert says:
The first component has to be the contact form. Within the contact form you want to have these three things:
- At least the visitor’s name, email, and a place for a comment/question. You are welcome to gather more information such as a phone number or possibly an address — depending on your line of business. Remember to remain compliant with GDPR (General Data Protection Regulation) if you have European visitors. Also, it’s not a bad idea to have a privacy statement somewhere on your site.
- A component of that form that is a must is CAPTCHA. It stands for “Completely Automated Public Turing test to tell Computers and Humans Apart.” This is the part of the form that either has you check a box stating you are not a bot, or you pick from random pictures. CAPTCHA prevents your forms from getting spammed by bots.
- The last part of your contact form should have a thank you message. This lets the visitor know their submission went through. An automatic email should also trigger the visitor’s email as well, thanking them for submitting. This puts a personal touch on the contact form. It also gives you, the business owner, a chance to sell yourself.
The second component to add to your Contact page is a picture. Pictures make the contact form personal and inviting. A stock photo is fine, but your visitor will notice and may be put off by this. Whenever possible, always use a picture of you or your entire crew. Your picture should have ALT-Text as well.
Third, your phone number should be listed on your Contact page. It should be clickable. This is especially important for mobile users. Make sure the number goes to a live person and doesn’t send the visitor to a voicemail immediately. A single ring, and then a voicemail doesn’t look good for you as a business owner.
The fourth component is your address. A most recent trend that is becoming pretty popular is adding a map to your Contact page. This can be very convenient for clients to click and receive directions to your location, but it can turn into a disaster if a user isn’t given the correct directions. So, make sure the map is set up correctly and test it.
Social media buttons are fifth. I don’t recommend limiting them to just your Contact page. Put them in the header (the top) or footer (the bottom) of your site so they are on all of your pages.
Why you should rethink listing your email:
David advises, “Having your email address on the contact form is not mandatory. Some businesses, like mine, do not list their email on their contact form (or anywhere else on the website). This is because of SPAM. There are programs out there that will scan your website for your email and then use it to send spam. If you do place your email address on the site, make sure it is clickable. That way the user can immediately send you an email.”
When it comes to ranking on Google, the expert says:
“Everyone wants to rank high on Google. Unfortunately ranking on Google is like asking a world-class baker for their recipe. We, as web designers, have some of the recipe but not all. Do not fret if your Contact page does not rank high on Google if the rest of your site ranks well. If you have a Google My Business page and someone searches for ‘contact info for (you or your business)’ more than likely your listing will show up.
Here’s another little tip. On each page, put your contact information in your footer. Because if someone gets to any page on your website, they will be able to get in touch with you.
Also, make sure your metadata, including your page titles and descriptions, include the words contact and business name is.” whatever your
Now that we have the five must-have tips from an expert:
Let’s give attention to Contact page design
4 Things Your Customers Want to See on Your Contact Us Page
- Inviting and personal. It may seem easy to create a Contact page, but design matters a lot. The buttons, colors, font, form position, and style should be in balance and harmony with one another. Your picture and pictures of your team make the page unique and individual.
- Easy to navigate. Each field of the form and all buttons and links should be triple-checked. Make sure everything works. Also, your site should be mobile-friendly. Keep in mind, simplicity is key.
- Location. Make sure your contact form or a link to it is easy to find. It should be in multiple places throughout your site, preferably on every page. Also, if your business has different locations, don’t frustrate your visitor. Make sure you include a search box to help visitors find the location of the office they need.
- Call to action. Briefly explain why users should contact you. You can add a short greeting or a few brief sentences about yourself or your team. Anything to reassure the user that contacting you is the right thing to do. Also, the page should be optimized for SEO. A copywriter can help. See Why Hire A Copywriter on this FAQ page.
Need some design inspiration? For 30 of the best Contact page examples see this article.
The Contact page is more important than you may think. It doesn’t have to be wordy or complicated. First, make sure there is a Contact page on your website. Then keep it personal, simple, and easy to navigate. Make sure your metadata, page titles, and descriptions include the words “ contact” and “ whatever your business name is.” Don’t miss out on this easy way to give your prospects another avenue to connect with you and do business with you.
Grow your business with website copywriting services. Connect with your target audience. Contact Lleda McCurty here.
Photos from Pexels
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